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Markets

The market for mobile devices is expanding and changing rapidly, and consumers spend more time than ever before interacting with cell-phones, music players and tablet PCs in noisy public environments. Incus earphone technology makes the audio aspect of these interactions easier, more enjoyable and safer.

Some of the key factors that are currently driving the market are highlighted below.

Portable Audio Devices

The introduction of new, portable audio platforms is increasing; sales of smartphones and Tablet PCs are booming. Consequently, coupled with consumer demand for a better quality mobile-audio experience, retailers are seeing a 20% year-on-year sales growth for aftermarket ANC earphones.

Noise-Induced Hearing Loss (NIHL)

Consumers are becoming more aware of the risk of chronic hearing damage caused by prolonged exposure to loud music, and new European Union safety standards have been established to protect consumers from NIHL. This increased awareness and legislation both promote the benefits of using earphones based on ANC technology.

Mobile Music

Market research providers are projecting that over the next five years, as new business models come into play, there will be a massive increase in the mobile music market.

Customers and suppliers are mixing Download Models, Cloud-Based Subscription Services and Internet Radio Services to optimise cost and convenience for customers who use their mobile phone as their primary music player.

Headphone Market Trends

New types of earphone and headphone designs are becoming popular. Product innovation has created rapid sales-growth for canal-type “ear-bud” earphones and circumaural ANC headphones. Products that have been designed to work in noisy environments have been at the forefront.